Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.
Copy that builds trust: Anitra Fenderson’s rules for subject lines, urgency, tone, and emoji help teams test boldly and stay on-brand.
First-party data unlocked: Cat Mears shows how to cut through MarTech noise and use APIs, SQL, and teamwork for smarter email marketing.
Email, reimagined: Jesse Godfrey shows how consistency, context, and retention transform campaigns into lasting customer relationships.
Trust, earned: Melanie Deziel shows how proof, stories, and education turn claims into credibility and strong loyalty.
Onboarding, fixed: Adam Bianco shows how four months, rewards, and testing turn churn into long-term customer retention.
AI, unlocked: Aubrey Miller-Schmidt shows how training, context, and guardrails turn prompts into on-brand email copy.
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Matt Helbig joins Lori Dennis and Justine Jordan to unpack Going's rebrand, showing how personal design and smart CTAs turn emails into loyalty.
Matt Helbig joins Marketing Rhythm to unpack Plus-Plus email design, showing how creative layouts and smart CTAs turn fun products into results.
Matt Helbig and Marketing Rhythm break down Rebel Rabbit’s email strategy, highlighting how retention tactics and hybrid templates drive engagement.
Accessibility, applied: Matt Helbig and Kelsey Yen reveal how inclusive design turns real emails into better user experiences.
Adrien Grey shares Sundays for Dogs’ email marketing strategy, highlighting creative copy, mobile-friendly design, and personalized customer experiences.
Matt Helbig and Naomi West break down Graza’s bold email strategy—highlighting its playful copy, mobile-first design, and co-branded campaigns. They discuss the balance between creativity and clarity, and offer insights on how design and copy choices impact engagement.