7 SMS welcome flows that are crushing it (and why they work)
7 SMS flows that actually earn their spot on your lock screen.
School is for learning
Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
Really Good Articles & News
We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.
Ew, feelings: 7 emotional triggers that drive users to take action
With irreverent clarity, Lianna Patch explores how emotional copy taps into user psychology, drives action, and transforms the B2B marketing funnel.
Mapping your zone of genius: building a business case for boundaries
From chaos to clarity: Anne Wave explains how defining your "zone of genius" brings focus, value, and balance to lifecycle marketing.
Email design trends that will define 2025
Tylor Loposser shows how smart structure, style, and cultural insight turn email trends into tools for clarity and connection.
28% of your audience can’t read your emails – Here’s why
Email accessibility isn't optional. Sarah Gallardo explains it clearly, revealing how inclusive design drives impact, equity, and trust.
Email for SaaS: Best practices from the frontlines of the inbox
From side hustle to strategy: the 2025 RGE Survey shows how top SaaS brands win in the inbox and who lags behind.
Feedback Friday Videos
Oh my god y'all, it's FRIDAY. Every friday we have a new walk-through or interview of what makes the best of the best—really good.
Subscribe on YouTube
Feedback Friday: BetterBrand
Their emails are chef's kiss.
Feedback Friday: Apple
This week we look at Apple's emails.
Feedback Friday: Output
This week we look at Output's SaaS emails for musicians.
Strategizing Pop-Up Designs with Justuno
There’s a lot more to consider about pop-up designs and strategy, but it all comes back to serving the end-user. One of our mantras at RGE is to build relationships, not lists. We chatted with Olivia Stapp, Customer Success Strategy Manager at Justuno, about some really good pop-up strategies. When thinking about why you want people to give you their information, thinking in this context should guide you better than anything else.
How to Personalize the Travel Experience with Vacasa
Do you map out every single step of a trip right down to the rest stops, or are you up for randomly stopping off at a local diner for some good and greasy food to pull an all-night drive? (Yeah, us too.) While emails should be more planned out than late-night road trip stops, you can easily customize your message by pulling in dynamic content. Andy McCutcheon, email marketing manager at Vacasa, walks us through some customized email templates with built-in styles, classes, and our favorite: live text.
How to Bring Nostalgia and Accessibility to E-Commerce with Poolside FM
If an email is sent and no one added alt text, does it reach the inbox? Descriptive alt text is just one thing to keep in mind to serve up accessible emails. We talk mixtapes and Macintosh with Avi Goldman, founder of Parcel and curator of Email Resources, putting these e-commerce emails to the accessibility test in Parcel’s interface.