February 15th, 2022
🏆 And the winners are...
With over 20,000 emails collected in 2021, it was a big year for emails submitted to the site. What brands send the best emails? What makes some emails perform better than others? This post will showcase the community-picked brands and explain why they are really good.
Everlane uses inclusive imagery, bold fonts, and exciting color palettes to bring you into their promotional emails. While they tend to rely heavily on images, they are still a great example of what an e-commerce fashion brand can do to showcase a diverse product lineup.
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Google is one of the largest brands still invested in bringing an interactive experience to the inbox. They do a fantastic job showcasing high-res product shots and using friendly language from product launches to onboarding emails.
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Airbnb brings the anticipation of a good trip right into the inbox. They use detailed instructions and communication in their transactional emails to ensure you feel safe throughout the whole experience.
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Moment continues to surprise us by using live text and trendy layouts. Their emails are indeed a case study of what to do right with email marketing for physical and digital products.
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Tattly goes above and beyond for their subscribers to bring compelling design and helpful information into their campaigns. Learn how their newsletter has changed over the years.
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Ritual uses bright colors, illustrations, and engaging GIFs to communicate the value of their product. They use large text and an excellent typographical hierarchy to get the point across.
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hims & hers both have clean product shots that make their emails stand out from the rest. While simple at first glance, they use subtle techniques to get you to scroll down the whole email on either desktop or mobile.
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JUDY emails use storytelling to sell you a product that you hope you might never need to use. While their emails are relatively image-heavy, they keep the branding consistent across their retail emails.
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Fitbit stands out most when they personalize using their fitness data. They can bring that one-to-one communication into the inbox or sell you on their latest technology product.
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Sonos mixes lifestyle photography and close-up shots to show how you might use their products. They do a great job creating an aspirational mood in their campaigns.
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Grammarly uses their first-party data to send highly personalized messages to get you back into their product. They are a clear example to show how timely transactional emails based on user behavior can contribute to the success of your SaaS product.
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A Kids Book About uses typography and colors to help sell their long list of books for kids. Bold headlines and clear CTAs catch your eye in the inbox.
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Resy’s email digest style of emails is both engaging and informative. They use highly curated photos and picks to deliver value in the inbox.
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Adobe uses short and sweet communications to direct subscribers to a single action. While many of their emails only have a single button, the other content and imagery successfully support the one message they want to get across.
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Starbucks uses email to showcase its brand and community in a fun way. They stand out by using mesmerizing GIFs, beautiful gradients, and illustrated background images.
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Inspiration
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